Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Adriana Gomez-Weston (Creator)
Institution
East Carolina University (ECU )
Web Site: http://www.ecu.edu/lib/

Abstract: Presented online for the 2016 Research and Creative Achievement Week. Blog website: http://blog.ecu.edu/sites/adrianagomezwatson/; I decided to create a mock product placement strategy uniting a developing film, an established apparel brand, and a principal actor.

Additional Information

Publication
Other
Language: English
Date: 2016
Keywords
Films, Product placement strategy, Product placement

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TitleLocation & LinkType of Relationship
Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awarenesshttp://hdl.handle.net/10342/5564The described resource references, cites, or otherwise points to the related resource.