Marketing Development with New Detroit Resto-Mods

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

Brendan Schachle (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Abstract: This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, a local small business that specializes in the restoration of American muscle cars. I also performed research in the automotive restoration industry and the environment around the company. The creative aspect started when I began helping develop things that would aid the company in growing from a relatively small business based on a love and enthusiasm for classic American muscle into what has the potential to be a larger business that is able to serve a variety of customers.

Additional Information

Publication

Thesis

Schachle, Brendan. (2015). Marketing Development with New Detroit Resto-Mods. Unpublished manuscript, Honors College, East Carolina University, Greenville, N.C.

Language: English

Date: 2015

Keywords

Business, Marketing

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