Connecting real learning with social media ROI
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Michael Crumpton, Dean (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Purpose – This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.Design/methodology/approach – This case study describes the actions taken and the informationtracked in establishing social media presence with recommendation for a sustainable program.Findings – Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed.Originality/value – This case study was conducted in the authors’ home institution.
Connecting real learning with social media ROI
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Created on 7/12/2016
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Additional Information
- Publication
- The Bottom Line
- Language: English
- Date: 2016
- Keywords
- Social media, Learning, Value, ROI, Curriculum, Graduate student