Integrating Strategic Groups and the Resource Based Perspective:: Understanding the Competitive Process

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Dr. John Parnell, Belk Chair of Management (Creator)
The University of North Carolina at Pembroke (UNCP )
Web Site:

Abstract: Although the strategic group and resource based perspectives are frequently presented as mutually exclusive, we argue otherwise. The resource based view informs strategic group analysis through a firm’s product or service portfolio by offering a richer perspective on strategy and an additional lens for competitive group interpretation. Products act as the locus and bedrock for corporate decisions and form the backbone upon which market strategies are constructed. A “corporate genome” analogy is presented to illustrate how this process occurs within the U.K. pharmaceutical industry.

Additional Information

Language: English
Date: 2005
Strategic groups, Resource-based view, Corporate genomes, Pharmaceuticals , Leask, Graham

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