Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966
- UNCW Author/Contributor (non-UNCW co-authors, if there are any, appear on document)
- Michelle Elizabeth Cicero (Creator)
- Institution
- The University of North Carolina Wilmington (UNCW )
- Web Site: http://library.uncw.edu/
- Advisor
- W. Taylor Fain
Abstract: From 1957 to 1966, Life magazine had significantly more advertisements with space
imagery than Ladies Home Journal, Reader’s Digest, or Popular Science magazines. These
advertisements were placed in Life magazine instead of others because Henry Luce, creator and
editor, used his magazine to support the Cold War. Luce’s adamant views inspired NASA to
promote the space program in Life’s pages, which in turn, stirred public support for
governmental officials who supported the space program, all of which convinced advertisers that
Life magazine was the most effective medium for the placement of advertisements that used
space imagery. The data was collected by looking at all issues of Life, Ladies Home Journal,
Reader’s Digest, and Popular Science from 1957 through 1966.
Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966
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Created on 1/1/2009
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Additional Information
- Publication
- Thesis
- A Thesis Submitted to the University of North Carolina at Wilmington in Partial Fulfillment of the Requirement for the Degree of Masters of Arts
- Language: English
- Date: 2009
- Keywords
- Advertising--Evaluation, Advocacy advertising, Astronautics and state--United States, Astronautics in mass media, Advertising--Effective frequency, Advertising Magazine, Life (Chicago, Ill.), Marketing--United States--History--20th century, Outer space--Exploration
- Subjects
- Life (Chicago, Ill.)
- Advertising, Magazine
- Outer space -- Exploration
- Astronautics in mass media
- Astronautics and state -- United States
- Advocacy advertising
- Advertising -- Effective frequency
- Advertising -- Evaluation
- Marketing -- United States -- History -- 20th century