Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Tyler Dockery (Creator)
Institution
East Carolina University (ECU )
Web Site: http://www.ecu.edu/lib/
Advisor
Cynthia Bickley-Green

Abstract: This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike but that experts viewed the art differently than novices. 

Additional Information

Publication
Thesis
Date: 2012
Keywords
Art education, Design, Psychology, Art, Education, eye tracker, eye tracking, novice
Subjects
Visual perception
Gaze--Psychological aspects
Graphic arts--Psychological aspects

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TitleLocation & LinkType of Relationship
Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Educationhttp://hdl.handle.net/10342/3997The described resource references, cites, or otherwise points to the related resource.