Kungpo Tao

  • Associate Professor
  • Business & Economics (Business Administration), ECSU
  • ktao@ecsu.edu
  • (252) 335-3597

Kungpo Tao, Ph.D., has been a supervisor in private practice and specializes in retailing and sales for years. He has been teaching Marketing courses in ODU where he received his doctorate degree with an emphasis in marketing in 2011. He is an assistant professor and teaches Principles of Marketing, Marketing Research, Marketing Management, and other undergraduate courses in marketing program of the Department of Business Administration. Dr. Tao has published and presented his researches in marketing conferences including AMS, APA, and AMTP. He received several awards during his graduate training and research, including the Award for an outstanding doctoral student in the area of marketing and the top paper in service marketing from AMPT. Degrees PhD, Old Dominion University (2006-2011

There are 2 included publications by Kungpo Tao :

TitleDateViewsBrief Description
Cultural Impacts on Cognitive Dissonance and eWOM/eNWOM 2017 2860 The purpose of this study is to contrast individualist culture (e.g., United States) with collectivistculture (e.g., China) in regards to the Internet-involved customer purchase process (IICPP),specifically the customer’s involvement before purchase,...
Mobile APPs and Global Markets 2018 1268 In this research, we examine the popularity of mobile applications across different categories by using the measures of monthly active users (MAUs) of each app. It is the authors’ intention to inspect the key characteristics of mobile apps and the re...