Scott, Kim V.

ECSU

There are 2 item/s.

TitleDateViewsBrief Description
How strategic marketing on Instagram has impacted corporate stock prices for luxury brands 2022 76 Consumers of luxury brands are now younger and more digital savvy than ever before.With the introduction of social media platforms such as Instagram, luxury brands havereluctantly added social media marketing as a tool to reach consumers. The purpose...
The Consumer Buying Habits of Sneakers among College Students 2023 992 Growing up in the African American culture and continuing my education at aHistorically Black University, I have always been exposed to the world of sneakers, especially asan African American male. My research is dedicated to exploring the spending h...