Dave Dykes
- Communication - Student, ASU
There are 1 included publications by Dave Dykes :
| Title | Date | Views | Brief Description |
|---|
| Product Placement In Mad Men |
2016 |
5319 |
This study is a brand-by-brand analysis of product placement within AMC’s hit television drama Mad Men. Product placement is a method of advertising that places brands and products within pre-existing forms of entertainment to enhance brand sentiment... |