Xia Zhao

Dr. Xia Zhao is an associate professor of Information Systems at The University of North Carolina at Greensboro. She received her Ph.D. degree from The University of Texas at Austin, and her Master and Bachelor degrees from Tsinghua University. Dr. Zhao’s research interests includes business analytics, electronic commerce, social networks and IT governance. She has published papers in Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, Information Systems Frontier, IEEE Computer, International Journal of Electronic Commerce and many conference proceedings. She is a senior editor of Decision Support Systems and an associate editor of Electronic Commerce Research and Applications and Journal of Electronic Commerce Research.

There are 11 included publications by Xia Zhao :

TitleDateViewsBrief Description
Competitive Target Advertising and Consumer Data Sharing 2012 699 Advances in information technologies enable firms to collect detailed consumer data and target individual consumers with tailored ads. Consumer data are among the most valuable assets that firms own. An interesting phenomenon is that competing firms ...
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales 2014 491 Product sales via sponsored keyword advertising on search engines rely on an effective selection of keywords that describe the offerings. In this study, we consider both the direct sales of the advertised products and indirect sales (i.e., cross-sell...
Double moral hazard in a supply chain with consumer learning 2012 951 When an innovative product is introduced into the market, consumers are often uncertain about the product value. Over time they may learn the value of product. This paper studies the impact of consumer learning on the firms' marketing efforts and rev...
An economic mechanism to manage operational security risks for inter-organizational information systems 2014 517 As organizations increasingly deploy Inter-organizational Information Systems (IOS), the interdependent security risk they add is a problem affecting market efficiency. Connected organizations become part of entire networks, and are subject to threat...
Managing Interdependent Information Security Risks: Cyberinsurance, Managed Security Services, and Risk Pooling Arrangements 2013 950 The interdependency of information security risks often induces firms to invest inefficiently in information technology security management. Cyberinsurance has been proposed as a promising solution to help firms optimize security spending. However, c...
Online Price Dispersion Revisited: How Do Transaction Prices Differ from Listing Prices? 2015 665 Price dispersion of a homogeneous product reflects market efficiency and has significant implications on sellers’ pricing strategies. Two different perspectives, the supply and demand perspectives, can be adopted to examine this phenomenon. The forme...
Outsourcing Competition and Information Sharing with Asymmetrically Informed Suppliers 2014 600 This paper studies an outsourcing problem where two service providers (suppliers) compete for the service contract from a client. The suppliers face uncertain cost for providing the service because they do not have perfect information about the clien...
Risk Mitigation in Supply Chain Digitization: System Modularity and Information Technology Governance 2013 1296 Firms face significant risk when they adopt digital supply chain systems to transact and coordinate with their partners. Drawn upon modular systems theory, this study proposes that system modularity mitigates the risk of adopting digital supply chain...
Service design of consumer data intermediary for competitive individual targeting 2012 561 Individual targeting, a marketing strategy that firms target individual consumers with tailored offers, is currently a widespread practice. Customer data intermediaries (CDIs) have emerged recently to help firms learn their prospective customers and ...
Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks 2015 528 Rich-media, pictures, and videos, are becoming an increasingly important aspect of online social networks. Unlike social networks, where users are connected primarily because of being friends, peers, or co-workers, content-based networks build connec...
What you think and what I think: Studying intersubjectivity in knowledge artifacts evaluation 2015 567 Miscalibration, the failure to accurately evaluate one’s own work relative to others' evaluation, is a common concern in social systems of knowledge creation where participants act as both creators and evaluators. Theories of social norming hold that...