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Donald Ray Heath Jr.
Information Systems and Operations Management,
UNCG
There are 1 included publications by Donald Ray Heath Jr.:
Title
Date
Views
Brief Description
Strategic organizational engagement in social media to motivate directed action
2014
2539
Little is known regarding organizations' high-level strategies toward social media. This research develops an empirically informed understanding of how organizations can engage in social media to accomplish their strategic goals. To develop an in for...
