Parvathi Padmanabhan

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Parvathi Padmanabhan :

TitleDateViewsBrief Description
Foreign apparel brands and the young Indian consumer: an exploration of the role of brand in the decision-making process 2012 14184 This study examines how young Indian professionals make decisions about apparel products considering the myriad of options that are now available to them in the marketplace. Declared an emerging market by the US Department of Commerce in 1993 (Bandyo...