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Theses & Dissertations

Submissions

  • Submissions (Articles, Chapters, and other finished products)

Yingjie Ou

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Yingjie Ou :

TitleDateViewsBrief Description
Apparel mass customization: perceptions of young Chinese consumers 2011 1863 The purpose of this study was to explore young Chinese consumers' attitudes towards mass customized apparel products and its applications, including both body scanning and co-design. At approximately 200 million people, the young generation of Chines...