Caroline Keeter

There are 1 included publications by Caroline Keeter :

TitleDateViewsBrief Description
Behind the Brands: Analyzing the Characteristics of Social Media Influencers and Their Relationships With Consumers 2023 As social media networks become increasingly integral components in the marketing and advertising fields, companies have to find a way to stay relevant. The answer is influencer marketing, a type of social media marketing that utilizes endorsements f...