Sukyung Seo

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Sukyung Seo :

TitleDateViewsBrief Description
Self-gifting and consumer perceived values : development and validation of a scale to measure consumer perceived values in self-gifting and applied to consumer satisfaction 2022 274 Self-gifting has become a popular consumption practice. Self-gifts can take various forms, such as products, services, or experiences, and provide special meanings in certain contexts. Consumers’ desire for the psycho-social functions of self-gifting...