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Theses & Dissertations


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Sooeun Cho

  • Consumer, Apparel, and Retail Studies, UNCG

There are 2 included publications by Sooeun Cho :

TitleDateViewsBrief Description
Clothing gift expenditures : the influence of gender, ethnicity, and age 2007 1599 "The study's purpose was to understand better the role of clothing in gift giving, specifically to estimate the probabilities associated between gender, ethnicity, and age and CU (household) clothing and clothing gift expenditures, as well as to iden...
Self-service technology: an investigation of the potential for adoption in apparel retail settings 2011 3068 This study investigates the potential for adoption of self-service technologies (SSTs) in the apparel retail environment. The importance of motivation factors (e.g., intrinsic vs. extrinsic) for adopting SSTs in the apparel retail environment is expl...