Rosanna Shouli
- Consumer, Apparel, and Retail Studies, UNCG
There are 1 included publications by Rosanna Shouli :
| Title | Date | Views | Brief Description |
|---|
| Exploring the decision-making process of men's branded underwear consumers |
2007 |
13386 |
"The purpose of this paper is to explore the role of involvement, brand loyalty, and gender in the purchase of men's branded underwear, and specifically during the evaluation of alternatives and product choice stages of the decision-making process. I... |