Lydia Kathleen Shoffner

  • Communication - Student, ASU

There are 1 included publications by Lydia Kathleen Shoffner :

TitleDateViewsBrief Description
Parasocial Relationship Influence On Covergirl Buying Intentions: Trust And Loyalty From SMI And Celebrity Endorsements 2019 854 Advancements in technology have shifted the ways in which advertisers communicate with consumers. Social media has gained a large presence in the marketing strategies of many companies, especially makeup brands. Makeup and beauty companies have reali...