Yun-Hee Kim

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Yun-Hee Kim :

TitleDateViewsBrief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes 2008 11000 Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...