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  • Submissions (Articles, Chapters, and other finished products)

Yun-Hee Kim

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Yun-Hee Kim :

TitleDateViewsBrief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes 2008 4316 Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...