Dr. Lydia Gan

There are 3 included publications by Dr. Lydia Gan :
| Title | Date | Views | Brief Description |
| An Increase in Per Unit Cost: The Response from a Sales Maximizer and a Profit Maximizer |
2009 |
75 |
This paper investigates the decision making of firms with two different objectives – profit maximization and sales maximization, and compares their responses when encountering a higher per unit production cost or if per unit tax is imposed. The discu... |
| Momopoly Innovation and Welfare Effects |
2010 |
118 |
In this paper we study the welfare effect of a monopoly innovation. Unlike many partial equilibrium models carried out in previous studies, general equilibrium models are constructed and analyzed in greater detail. We discover that technical innovati... |
| A Study of Pricing Evolution in the Online Toy Market |
2010 |
93 |
We examine the pricing trends in the online toy markets based on a unique set of panel data collected across three years’ span. The analysis was made through panel data regression models with error components and serial correlation, allowing comparis... |