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Dr. Lydia Gan

There are 3 included publications by Dr. Lydia Gan :

TitleDateViewsBrief Description
An Increase in Per Unit Cost: The Response from a Sales Maximizer and a Profit Maximizer 2009 106 This paper investigates the decision making of firms with two different objectives – profit maximization and sales maximization, and compares their responses when encountering a higher per unit production cost or if per unit tax is imposed. The discu...
Monopoly Innovation and Welfare Effects 2010 178 In this paper we study the welfare effect of a monopoly innovation. Unlike many partial equilibrium models carried out in previous studies, general equilibrium models are constructed and analyzed in greater detail. We discover that technical innovati...
A Study of Pricing Evolution in the Online Toy Market 2010 156 We examine the pricing trends in the online toy markets based on a unique set of panel data collected across three years’ span. The analysis was made through panel data regression models with error components and serial correlation, allowing comparis...