Cara A. Toebbe

  • Communication - Student, ASU

There are 1 included publications by Cara A. Toebbe :

TitleDateViewsBrief Description
Corporate Social Responsibility In Advertising: Understanding CSR And Consumer Equity Through Eye Tracking Research And Purchasing Intentions 2018 272 This research study examines the impact of Corporate Social Responsibility (CSR) on the millennial perception of advertising through an eye-tracking study of different initiatives in advertisements. Initiatives include short and long term causes, all...