Dr Suzanne Altobello
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There are 1 included publications by Dr Suzanne Altobello :
Title | Date | Views | Brief Description |
The role of disclosure of social shopping rewards in social buzz |
2016 |
1218 |
Purpose – Social shopping relies on word-of-mouth, with marketers turning to social shopping rewards (SSRs) to generate social buzz. According to US regulatory bodies, these types of rewards, if considered endorsements, must be disclosed. Yet, little... |