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Nora J. Bird

Currently an Assistant Professor, she has been with the UNCG Library and Information Studies faculty since 2007. Her teaching and research interests include: community college libraries, collections management, information seeking behavior,workplace information literacy, and communicating controversial science.She received her BA in Biology graduating cum laude at Boston University, her MS in Library and Information Science at Simmons College, and her PhD from Rutgers University School of Communication, Information and Library Studies.

There are 7 included publications by Nora J. Bird :

TitleDateViewsBrief Description
Assessing website quality in context: Retrieving information about genetically modified food on the web. 2005 392 Introduction. Knowing the credibility of information about genetically modified food on the Internet is critical to the everyday life information seeking of consumers as they form opinions about this nascent agricultural technology. The Website Quali...
Effects of differential text formats on adult conceptualization of science: Evidence from three disciplines. 2006 243 The World Wide Web (Web), the largest multimedia system in existence, has been heralded by many as the perfect tool for lifelong learning. One topic mentioned in this regard is science, since many adults have little prior knowledge about it and the f...
The flow of scientific knowledge from lab to the lay public: the case of biotechnology food. 2004 1149 This article reports on a study of how scientific knowledge about genetically modified (GM) food flows to the American public, focusing on language and message genres in the scientific literature, newspapers, and popular magazines. A comprehensive se...
Four I’s of Internships for the New Information Society: Intentional, Interconnected, Interdisciplinary and International 2011 135 Internships in library and information studies (LIS) for the New Information Society are re-examined taking into consideration four concepts: (i) international and (ii) interdisciplinary that allow them to expand beyond the local and disciplinary, an...
Reporters see indifference on genetically modified food. 2008 470 Interviews with journalists indicate decreasing public opposition to genetically modified food and the perception that U.S. consumers do not understand these products. Journalists continue to be skeptical about sources and experts on GM food....
Source Evaluation and Information Literacy: Findings from a Study on Science Websites 2010 188 An essential component of information literacy is the evaluation of information resources. Integral to evaluation are users’ judgments about which web sources might prove reliable when learning about a particular topic. Past website quality studies...
Workplace Information Literacy: A Neglected Priority for Community College Libraries 2012 800 Community and technical colleges have long been sites for educating two groups of students: those going on to baccalaureate education and those seeking degrees in vocational-technical fields. If there are specialized programs of information literacy ...