Analysis Of Risk Change In Consumer Decision-Making Through Personal Influence
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Harold Zane Daniel, Jr. (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
- Advisor
- Ronald Zigli
Abstract: This study sought to determine the relationship between risk perception and the importance of information from personal sources to consumers (verbal opinion and observed attitude).
Analysis Of Risk Change In Consumer Decision-Making Through Personal Influence
PDF (Portable Document Format)
54075 KB
Created on 1/20/2022
Views: 198
Additional Information
- Publication
- Thesis
- Daniel, H. (No Date Given). Analysis Of Risk Change In Consumer Decision-Making Through Personal Influence. Unpublished Master’s Thesis. Appalachian State University, Boone, NC.
- Language: English
- Date: 2022
- Keywords
- business, business administration, risk, decision-making