Time on Camera: An Alternative Explanation of NASCAR Tournaments
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Peter Groothuis Ph.D., Professor (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
Abstract: National Association for Stock Car Auto Racing’s (NASCAR) monetary reward
structure uses a linear payout for races, with a nonlinear payout for the season
long tournament. The authors suggest that the season long nonlinear payout is
magnified by taking into consideration the value of sponsorship time on camera
and sponsor mentions during a race on TV. Given the importance of corporate
sponsorship in NASCAR, the authors suggest that performance in a race provides
additional benefits that are not captured in the monetary payout.
Time on Camera: An Alternative Explanation of NASCAR Tournaments
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Created on 1/17/2013
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Additional Information
- Publication
- Groothuis, P.A., Groothuis, J.D., and Rotthoff, K.W. (2011) Time on Camera: An Alternative Explanation of NASCAR Tournaments. Journal of Sports Economics, 12(5): 561-570 (Oct 2011). Published by SAGE (ISSN: 1552-7794). doi:10.1177/1527002510385910
- Language: English
- Date: 2011