The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Neel Das PhD, Associate Professor (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
Abstract: This empirical research introduces and validates the need for assessing regret from both the decision-making process and the product concurrently, subsequent to an unfavorable decision outcome during post-purchase assessment. Prior regret research in marketing has investigated the experience of regret either from the decision-making process or from the product, but not simultaneously. The research posits and shows that not examining the sources of the regret emotion simultaneously leads to a lop-sided assessment and is likely to inhibit future learning. Results from the study indicate that a differential regret experience is reflected when regret is measured from the decision-making process, however, the same is not revealed when regret is measured from the product.
The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret
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Additional Information
- Publication
- Das, N., & Joffe, B. (2012). The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret. Journal of Applied Business Research (JABR), 28(3), 333-346. https://doi.org/10.19030/jabr.v28i3.6953. Publisher version of record available at: https://clutejournals.com/index.php/JABR/article/view/6953
- Language: English
- Date: 2012
- Keywords
- Regret, Expertise, Decision Process