The Market For Music: Millennials Willingness To Pay For Hostels Offering Music Venues

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Richard Edward Bergman Jr. (Creator)
Institution
Appalachian State University (ASU )
Web Site: https://library.appstate.edu/
Advisor
Carol Kline

Abstract: The objective of this study is to determine market demand among 18-29 year olds for a music hostel tourism package. Furthermore, determining how each respondent fits within social worlds theory categorization lends understanding to how music communities interact. Based on a framework of Social Worlds Theory, a survey was developed to ascertain the demographics and psychographics of the target population as well as their willingness to pay for the proposed tourism package.

Additional Information

Publication
Honors Project
Bergman, R. (2017). "The Market For Music: Millennials Willingness To Pay For Hostels Offering Music Venue." Unpublished Honors Thesis. Appalachian State University, Boone, NC.
Language: English
Date: 2017
Keywords
Music Venues, Social Worlds Theory, Hostels, Backpackers, Music Tourism

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