Affective and Social Factors Influencing the Continuance Intention of Using Social Technology for the Case-based Learning.

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Charlie Chen Ph.D, Professor (Creator)
Appalachian State University (ASU )
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Abstract: The proliferation of social technology poses both a threat and an opportu- nity for the delivery of traditional case method learning in business schools. This paper extends the expectation confirmation model (ECM) to examine the possibility of delivering the case method learning via social technology. Our regression analysis shows that, in addition to affective factors, the social factor of information and knowledge sharing can help improve the accuracy of predicting a student’s continuance intention of using social technology in case method learning. The analysis result leads to theoretical and empirical findings for business schools to consider adopting social technology as the next-generation tool for case method teaching.

Additional Information

Peter Ractham, Charlie C. Chen, Siriporn Srisawas (2012) "Affective And Social Factors Influencing The Continuance Intention Of Using Social Technology For The Case-Based Learning." International Journal of Management, Knowledge and Learning, 1(2), 173–188 Version of Record Avalable @ (ISSN:2232-5697)
Language: English
Date: 2012
social network, social technology, e-learning

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