Online Privacy Control Via Anonymity And Pseudonym: Cross-Cultural Implications

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Charlie Chen Ph.D, Professor (Creator)
Appalachian State University (ASU )
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Abstract: Privacy’s exact nature needs to re?ect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The e?cacy of these two privacy controls in di?erent online environments is unknown. This study applies social psychology theories to explore the relationship between these personal sentiments—authoritative personality, empathy, fear of negative evaluation, self-esteem, and motives of online privacy rights. We conducted a quasi-experiment by manipulating four online environments (personal e-mail exchange, members-only newsgroup, public newsgroup, and online chat room), and three user identi?cation modes (real name, anonymity and pseudonym). More than 600 subjects from the USA and Taiwan participated in the experimental study. The results of path analysis con?rm the e?ects of some personal sentiments on the motives of online privacy rights. The study concludes with theoretical and practical implications for the roles of privacy in the online society.

Additional Information

Houn-Gee Chen, Charlie C. Chen, Louis Lo And Samuel C. Yang (2008) "Online Privacy Control Via Anonymity And Pseudonym: Cross-Cultural Implications" Behaviour & Information Technology 27(3), pp.229-242 Version Of Record Available At
Language: English
Date: 2008
privacy, pseudonym, cyber-society, authoritative-personality, self-esteem, empathy

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