Kelly M. Durham

There are 1 included publications by Kelly M. Durham :

Title	Date	Views	Brief Description
Evaluating Attitudes and Purchase Drivers of Luxury Brands and Counterfeits in China and the United States	2012	879	The purpose of this article is to explore the relationships between four dimensions, power distance, collectivism, masculinity, and price quality association to determine consumer attitudes and purchase intensions towards counterfeited luxury branded...