Kelly M. Durham

  • Business - Student, ASU

There are 1 included publications by Kelly M. Durham :

TitleDateViewsBrief Description
Evaluating Attitudes and Purchase Drivers of Luxury Brands and Counterfeits in China and the United States 2012 6869 The purpose of this article is to explore the relationships between four dimensions, power distance, collectivism, masculinity, and price quality association to determine consumer attitudes and purchase intensions towards counterfeited luxury branded...