Tara McBride Mintz
There are 1 included publications by Tara McBride Mintz :
| Title | Date | Views | Brief Description |
|---|
| Profiling Green Consumers: A Descriptive Study |
2011 |
28973 |
This paper looks at the subject of green consumers and how the different green consumer segments can be profiled. As environmental issues have become more critical to the sustainability of business there are greater implications for marketers to det... |