Daniel, Emory

ASU

There are 3 item/s.

TitleDateViewsBrief Description
Corporate Social Responsibility In Advertising: Understanding CSR And Consumer Equity Through Eye Tracking Research And Purchasing Intentions 2018 285 This research study examines the impact of Corporate Social Responsibility (CSR) on the millennial perception of advertising through an eye-tracking study of different initiatives in advertisements. Initiatives include short and long term causes, all...
Advertising In An Assembled Franchise: Utilizing Product Placement As Storytelling Instruments Within The Marvel Cinematic Universe 2019 152 This paper serves as a conversation for how advertising is used within the Marvel Cinematic Universe (MCU). More specifically, how are brands presented to a large-scale consumer base within the narrative. In order to investigate this, the first twelv...
Parasocial Relationship Influence On Covergirl Buying Intentions: Trust And Loyalty From SMI And Celebrity Endorsements 2019 173 Advancements in technology have shifted the ways in which advertisers communicate with consumers. Social media has gained a large presence in the marketing strategies of many companies, especially makeup brands. Makeup and beauty companies have reali...