Trust in E-Commerce.
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Lakshmi S. Iyer, Associate Professor (Creator)
- Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
- Al Farooq N. Salam, Associate Professor (Creator)
- Rahul Singh, Associate Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Web-based businesses succeed by cultivating consumers’ trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
Trust in E-Commerce.
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Created on 10/29/2010
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Additional Information
- Publication
- Communications of the ACM. Vol. 48, No. 2, February 2005, pp. 73-77.
- Language: English
- Date: 2005
- Keywords
- E-commerce, Web based business, Trust, Consumer loyalty