The song remains the same : ownership concentration and format homogeneity in the radio industry
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Bertram O'Neal Montgomery (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Kenneth Allan
Abstract: "Radio stations tend to repeat existing formats, inhibiting diversity of musical broadcasting. Musical format homogeneity is problematic, because music conveys knowledge and ideas; therefore, an absence of musical diversity among radio stations indicates limits on knowledge dissemination. I contend that concentration of ownership contributes to the pattern of format redundancy in the radio industry. I tested two hypotheses. My first hypothesis is that both radio industry ownership concentration and format homogeneity are higher after 1996 when telecommunications regulation changed than from 1994-1996. My second hypothesis is that as ownership concentration increases, format homogeneity will also increase, regardless of year. I coded and analyzed data from The Gale Directory of Publications and Broadcast Media. I utilized means comparisons and ordinary least squares regression to test my hypotheses, finding a positive and strong relationship between ownership concentration and format homogeneity. My research confirms the danger of loosely regulated radio station ownership for promoting a pluralistic American society."--Abstract from author supplied metadata.
The song remains the same : ownership concentration and format homogeneity in the radio industry
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Created on 8/1/2007
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Additional Information
- Publication
- Thesis
- Language: English
- Date: 2007
- Keywords
- Radio station, formats, nhibiting, diversity, musical, broadcasting, homogeneity
- Subjects
- Radio stations--United States--Management
- Radio broadcasting--United States