Tara Bettle

There are 1 included publications by Tara Bettle :

Title	Date	Views	Brief Description
Value creation through social media : how influencer marketing can affect brand attitude, perceived brand image, and overall brand equity of luxury brands	2023	539	In the rapidly changing landscape of the retail industry, companies are forced to frequently adapt to the newest digital technologies to stay relevant. The dramatic growth of social media marketing has resulted in brands resorting to influencer marke...