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Jason S. Parrish
M.A.
Geography,
UNCG
There are 1 included publications by Jason S. Parrish :
Title
Date
Views
Brief Description
Geographic information systems and spatial analysis of market segmentation for community banks
2009
4948
The purpose of this research was to determine the value of incorporating consumer behavioral datasets, specifically lifestyle market segmentation, into traditional site selection and location models for community banks. A bank provided the sample of ...
