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Sooeun Cho
Consumer, Apparel, and Retail Studies,
UNCG
There are 2 included publications by Sooeun Cho :
Title
Date
Views
Brief Description
Clothing gift expenditures : the influence of gender, ethnicity, and age
2007
3369
"The study's purpose was to understand better the role of clothing in gift giving, specifically to estimate the probabilities associated between gender, ethnicity, and age and CU (household) clothing and clothing gift expenditures, as well as to iden...
Self-service technology: an investigation of the potential for adoption in apparel retail settings
2011
8641
This study investigates the potential for adoption of self-service technologies (SSTs) in the apparel retail environment. The importance of motivation factors (e.g., intrinsic vs. extrinsic) for adopting SSTs in the apparel retail environment is expl...
