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Abigail H. Edwards
Marketing - Student,
ASU
There are 1 included publications by Abigail H. Edwards :
Title
Date
Views
Brief Description
The Advertising Effectiveness Of Anthropomorphic Spokes Characters Versus Spokespeople In A Collaborative Consumption Service
2020
3608
This thesis explores the comparison of the advertising effectiveness of an anthropomorphic spokes character versus a spokesperson in a collaborative consumption service. Understanding the relationship between spokes characters and spokespersons in ad...
