Cara A. Toebbe

There are 1 included publications by Cara A. Toebbe :

Title	Date	Views	Brief Description
Corporate Social Responsibility In Advertising: Understanding CSR And Consumer Equity Through Eye Tracking Research And Purchasing Intentions	2018	1375	This research study examines the impact of Corporate Social Responsibility (CSR) on the millennial perception of advertising through an eye-tracking study of different initiatives in advertisements. Initiatives include short and long term causes, all...