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Hsiao-Chun Chou
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Hsiao-Chun Chou :
Title
Date
Views
Brief Description
Micro-blog marketing of luxury consumption: the role of envy in purchase intention
2017
2421
Micro-blogs, or short blogs, are a social media channel commonly used by fashion brands, and luxury brands are no exception. Luxury firms are utilizing micro-blogs and bloggers to promote their products and connect with their customers. This new tren...
