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A Comparison of Competitive Strategy and Organizational Performance in Turkey and The United States

UNCP Author/Contributor (non-UNCP co-authors, if there are any, appear on document)
Dr. John Parnell, Belk Chair of Management (Creator)
Institution
The University of North Carolina at Pembroke (UNCP )
Web Site: http://www.uncp.edu/academics/library

Abstract: The literature is replete with tests of the competitive strategy-performance relationship.However, most published work has been in the developed world, most notably the United States. This paper compares and contrasts the nature of competitive strategy and its link to firm performance in Turkey and the United States. Turkish respondents reported higher levels of both innovation and cost-oriented strategies than did their American counterparts, but both strategies were positively associated with performance satisfaction in both nations, reinforcing previous research in both Turkey and the United States.

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