Chinese Consumers: World Systems and World Cultural Analysis of Cultural Hybridity

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Nathan Roberts, Student (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Gregory Knehans

Abstract: The rise of China can be considered either the wrench in the gears of most scholars’ interpretations of globalization, or viewed as the new big gear in furthering globalization. Either way, it provides a new and fruitful landscape for examining the effects of integrating into the world-system. China’s entrance into the system was strategically planned and aided along through greater opening to outside and free market influences (Lechner 2009). As such, the changes within the nation have caused reciprocal effects on both China and the western institutions that are infiltrating the once closed society (Gerth 2010). Although the driving forces for most of the changes are based on economic reasons (acceptance of semi-free markets), changes in culture, ideology, and lifestyle are also occurring. This makes China a unique case study for understanding the impact of integration into the world system and the effects on attitudes and cultural values.

Additional Information

Language: English
Date: 2012
Chinese consumers, cultural hybridity, world systems, globalization, political science, economics, China

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