Majoring in Fashion: A Theoretical Framework for Understanding the Decision-Making Process

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Nancy J. Nelson Hodges, Burlington Industries Professor and Head (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Choosing a college major can be a complex decision and one that has the potential to determine an individual's professional future. The purpose of this study was to develop a theoretical framework for mapping the decision-making process. Grounded in findings from a previously published study of interviews with students majoring in fashion and the existing literature on the process of major selection, an interpretation of factors influencing students' decision-making was developed. Findings provided the foundation for a theoretical framework that permits an in-depth understanding of the decision process that currently does not exist within the literature. Further empirical use and development of the framework would provide assessment of its applicability across a variety of college majors and within countries other than the USA.

Additional Information

International Journal of Fashion Design, Technology and Education, 3(2), 67-76
Language: English
Date: 2010
college major, decision-making, fashion education

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