An exploration of success factors from the perspective of global apparel entrepreneurs and small business owners: implications for apparel programmes in higher education

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Elena Karpova, Putman & Hayes Distinguished Professor (Creator)
Nancy J. Nelson Hodges, Burlington Industries Professor and Head (Creator)
Kittichai "Tu" Watchravesringkan, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Given the high number of small-sized apparel-related businesses operating within the globaleconomy, it is likely that graduates of apparel programmes in higher education will go on towork for a small business or to partner with such firms in the global manufacturing process. Thisstudy reports on findings derived from interviews conducted with 30 entrepreneurs and smallbusiness owners in four countries: India, South Africa, Russia, and Thailand. Companies werepositioned at key points along the supply chain, including design, manufacturing, as well assmall retailers. Five factors were identified as critical for successful apparel-related entrepreneursand small businesses: relationship-building, niche identification, resourcefulness, communityengagement, and global awareness. Findings suggest that entrepreneurship and small-business related education within apparel programmes should focus on developing students’ entrepreneurial competency relative to these factors. Moreover, findings suggest that students would likely benefit from entrepreneurship education designed specifically to address the global apparel industry context.

Additional Information

International Journal of Fashion Design, Technology, and Education, 9(1), 71-81
Language: English
Date: 2016
Industry globalisation, small business, apparel, entrepreneurial competency

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