Development of Apparel Product Evaluation (APE) framework: a systematic classification of evaluative criteria

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Elena Karpova, Putman & Hayes Distinguished Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Based on a systematic analysis of extant research on apparel evaluative criteria and following thelogical partitioning approach of developing classification schemes (Hunt, 2010, Marketing theory: Foundations, controversy, strategy, and resource-advantage theory. Routledge), we developed a new classification system, titled Apparel Product Evaluation (APE) framework. The framework integrates, clarifies, and logically organises evaluative criteria into four mutually exclusive and clearly defined dimensions: Intrinsic, Marketing, Functional, and Socio-Communicative. Law-like propositions were developed to explicate each dimension and guide the classification of evaluative criteria. Sustainability criteria were incorporated in the framework. This comprehensive classification framework can guide new product development and holistic understanding of how people evaluate apparel products. The framework methodically explains the roles of producers, retailers, consumers, and society and their interactions in defining and activating various evaluative attributes in the four dimensions. Organisation and classification of a phenomenon, such as evaluative criteria, is the first step towards theory-building and helps to advance the knowledge in the area.

Additional Information

International Journal of Fashion Design, Technology, and Education
Language: English
Date: 2021
product cues, evaluative criteria, Apparel Product Evaluation, classification System, product attribute

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