Color preference for black and white in infants and young children

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Betty Jo Whitten May (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Mary Elizabeth Keister

Abstract: During the past ten years there has been a great deal of research on color preference and color meaning in young children and adults. Emphasis has been on black/white color preference. Investigators in this area have suggested that children and adults prefer the color white to the color black and that this preference for white is a universal one. Some researchers have suggested that the evaluations placed on the colors black and white also influence attitudes toward black and white people. The purpose of this study was to determine whether the preference for the color white was present in infants and young children; and if the preference existed, did the age, race, sex of the subject or the type of toy presented determine the strength of the color preference. A pilot study conducted by the present investigator examined color preference in Afro infants and toddlers, ranging in age from six months to three years. Results indicated that there was a significant tendency toward white preference, that this preference increased as the subjects advanced in age, and that this trend toward white preference should be further investigated.

Additional Information

Language: English
Date: 1977
Color $x Psychological aspects
Symbolism of colors
Infant psychology
Child psychology

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