Perceptions of Athletic Participation: A Comparative Case Study of Two North Carolina Community Colleges

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Ronald C. Nanney (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Bert Goldman

Abstract: Interviews were conducted with administrators and a student government association representative at each institution. Additional data related to enrollment, sports and funding were provided by the institution that participates in athletics. The researcher made site visits to each campus for interviews. The institution that offers athletics is Rockingham Community College (RCC) and the institution that does not is Cleveland Community College (CCC). An analysis of the data revealed a variety of elements that included enrollment and admissions, fundraising and funding, and publicity and marketing. It was clear from those interviewed at RCC that athletics had a higher impact on enrollment due to the number of athletes who are enrolled. However, the carryover to general recruitment was not evident. Publicity was found to have the least impact. While at CCC, publicity was considered an area that would have the most impact if sports were offered. Fundraising and funding of sports are a combined effort at RCC as fundraising efforts play a major part in budgeting for the athletics program. At CCC, it was perceived that targeted fundraising for sports would be a requirement in order to sustain an athletics program. At RCC, a portion of student activity funds are used to assist the sports budget and those at CCC agreed that student activity fees could be a possible revenue source to assist funding for an athletic program. Findings indicate that the main reason why sports are not offered at CCC is that the focus is on academics, workforce training, and a capital campaign to build additional classroom space. At RCC, findings indicate the main reason why athletics were implemented was to provide a well-rounded collegiate environment for all students and an opportunity for athletes to continue their athletic participation and education.

Additional Information

Language: English
Date: 2008
Higher education
Rockingham Community College
Cleveland Community College
College sports--North Carolina

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