Mobile Commerce Adoption in China and the United States: A Cross-Cultural Study

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Hua Dai (Creator)
Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this study identified nine factors affecting mobile commerce adoption based on published research in MIS. These factors were investigated in China and the United States, and a comparative examination was conducted. A survey was conducted on 190 individual mobile commerce users in China and USA. Results show that there are several significant differences among the antecedents and their impacts on consumer intention to use mobile commerce in the two cultural settings. The study provides a number of practical insights and informs vendors seeking to enter the Chinese and the US marketplace with specific information on user perspectives.

Additional Information

Language: English
Date: 2009
mobile commerce, technology adoption, cross-culture study, user behavior, behavioral intention, information systems, operations management

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