Trust in E-Commerce.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Lakshmi S. Iyer, Associate Professor (Creator)
Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
Al Farooq N. Salam, Associate Professor (Creator)
Rahul Singh, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:

Abstract: Web-based businesses succeed by cultivating consumers’ trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.

Additional Information

Communications of the ACM. Vol. 48, No. 2, February 2005, pp. 73-77.
Language: English
Date: 2005
E-commerce, Web based business, Trust, Consumer loyalty

Email this document to