Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Elena Karpova, Putman & Hayes Distinguished Professor (Creator)
Nancy J. Nelson Hodges, Burlington Industries Professor and Head (Creator)
Kittichai "Tu" Watchravesringkan, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: The purpose of this study was to empirically develop a comprehensive model of undergraduate students' entrepreneurial career intention that combines both cognitive and behavioral decision-making processes. Data were collected via a questionnaire completed by textile and apparel undergraduates at four American universities (n = 345). Based on the literature, a model of personal values—attitude—behavioral intention was developed. Structural equation modeling was used to test the hypothesized relationships in the model. Results revealed that self-actualization as a value significantly influenced attitudes, which, in turn, influenced entrepreneurial career intentions. Both entrepreneurial knowledge and skills moderated the relationship between self-actualization and entrepreneurial career attitudes. Findings shed light on the influence of personal values and entrepreneurial knowledge and skills on entrepreneurial career choice. Further testing of the model is needed.

Additional Information

Family and Consumer Sciences Research Journal, 41(3), 325-342
Language: English
Date: 2013
entrepreneur, knowledge, textiles and apparel, personal values, skills

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